Iulia Albu is a well-known fashion critic figure in the Romanian showbiz. She has been noticed, most of the time, through her eccentric and controversial appearances, especially on TV: since she became famous, she has been involved in several successful TV shows. In 2016 she judged on "Bravo, ai stil!". Recently, she surprised her fans with a new format, the show "I.A. CU STIL" ; she also participated in "Dancing on Ice: Vis In Doi" , and in "SPLASH! Vedete La Apa" as a judge.She is also active on social media, where she shares moments from her daily life with her followers and covers topics such as lifestyle, fashion, and beauty.